The Best Branded Entertainment of 2013 – Variety (blog)
When it comes to entertainment, carmakers typically put their marketing dollars around a single summer tentpole, but Audi made sure the German auto brand was associated with top properties year-round, with showy promos in and around “Iron Man 3,” “Theﾠ…
Netflix Is the Breakthrough Brand of 2013
Netflix decided to split its DVD rentals and online streaming offerings in July 2011, effectively hiking the price by 60% for those accustomed to getting both. Two months later, Netflix doubled down on unpopular moves by announcing plans to split itsﾠ…
Pantone Reveals Color of the Year for 2014: PANTONE 18-3224 Radiant Orchid Expressive, exotic Radiant Orchid blooms with confidence and warmt…
Drug giant Sanofi loses domain dispute thanks to diligent arbitration
Despite no response from domain name owner, panelist considers all of the facts. I often call out UDRP panelists who phone in their decisions without.
In today’s busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step.
Good Buzz, Bad Buzz Brand Management: A Social Media Strategy That Pays Off
As is the case with many other issues in social media, there is good buzz and bad buzz for almost every brand. For some brands, the gap between good buzz spread by product lovers and bad buzz spread by product haters ( brand polarization ) isﾠ…
Prankster Recites Strangers’ Social Media Info In A Video That Will Amuse And …
Prankster Recites Strangers’ Social Media Info In A Video That Will Amuse.
Are you in the mood to feel extremely paranoid but also highly amused? Well then have I got just the video to satisfy your weirdly specific craving. Prankster Jack Vale recently conducted a social media experiment which involved walking up to completeﾠ…Social media experiment: Prankster exposes privacy lawsMyFox PhoenixYouTube Prankster’s Latest Gag May Cause You to Rethink How Much …TheBlaze.comPrankster Uses People’s Social Media Oversharing to Freak Them OutGawkerall 4 news articlesﾠ»
The need for Windows laptop branding
http://news.google.com Wed, 23 Oct 2013 11:54:15 GMT
The need for Windows laptop branding
ZDNet
Branding is everything in business. A successful brand resonates with prospective buyers, calls to mind the company that makes the product, and is used in good marketing campaigns to create the desired image for the purchaser. We see these brands in …and moreﾠ»
http://news.google.com Sat, 05 Oct 2013
What’s in a name in branding?
Jakarta Post
This is also what happens with a brand. The name, or what is known in the branding world as the “brand name”, forms the identity of the brand and provides a picture of the brand character. A great name can fuel a brand to grow, while a name that does …
Angry Birds needs innovation instead of Star Wars branding and stuffed toys … – VG247
http://news.google.com<Thu, 17 Oct 2013 21:01:42 GMT
Angry Birds needs innovation instead of Star Wars branding and stuffed toys …
VG247Former Electronic Arts CEO John Riccitiello said during his talk at the Gaming Insiders Summit that game brands need to be consistent like Call of Duty, Grand Theft Auto, and FIFA but brands also need to innovate and it can be done without the need forﾠ…and moreﾠ»