brand management

November 19, 2013

Good Buzz, Bad Buzz Brand Management: A Social Media Strategy That Pays Off

Information Team / Tips / Bad Buzz Brand Management: A Social Media Strategy That Pays Off, brand management, branding, BrandsRU, Corporate Identity, Good Buzz, Media Planning /

Good Buzz, Bad Buzz Brand Management: A Social Media Strategy That Pays Off

As is the case with many other issues in social media, there is good buzz and bad buzz for almost every brand. For some brands, the gap between good buzz spread by product lovers and bad buzz spread by product haters ( brand polarization ) isﾠ…

What is Brand management?

Information Team / Tips / Brand, brand management, branding, BrandsRU, What is?, Wikipedia /

Brand management

http://www.wikipedia.org/wiki/Brand management

Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market, which …

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