Angry Birds needs innovation instead of Star Wars branding and stuffed toys

Angry Birds needs innovation instead of Star Wars branding and stuffed toys … – VG247

http://news.google.com<Thu, 17 Oct 2013 21:01:42 GMT

Angry Birds needs innovation instead of Star Wars branding and stuffed toys …

VG247Former Electronic Arts CEO John Riccitiello said during his talk at the Gaming Insiders Summit that game brands need to be consistent like Call of Duty, Grand Theft Auto, and FIFA but brands also need to innovate and it can be done without the need forᅠ…and moreᅠ»