Look and feel

The need for Windows laptop branding

The need for Windows laptop branding

http://news.google.com Wed, 23 Oct 2013 11:54:15 GMT

The need for Windows laptop branding

ZDNet

Branding is everything in business. A successful brand resonates with prospective buyers, calls to mind the company that makes the product, and is used in good marketing campaigns to create the desired image for the purchaser. We see these brands in …and moreᅠ»

What’s in a name in branding?

What’s in a name in branding?

http://news.google.com Sat, 05 Oct 2013

What’s in a name in branding?

Jakarta Post

This is also what happens with a brand. The name, or what is known in the branding world as the “brand name”, forms the identity of the brand and provides a picture of the brand character. A great name can fuel a brand to grow, while a name that does …

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