Corporate Identity

Good Buzz, Bad Buzz Brand Management: A Social Media Strategy That Pays Off

Good Buzz, Bad Buzz Brand Management: A Social Media Strategy That Pays Off

As is the case with many other issues in social media, there is good buzz and bad buzz for almost every brand. For some brands, the gap between good buzz spread by product lovers and bad buzz spread by product haters ( brand polarization ) isᅠ…

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The need for Windows laptop branding

The need for Windows laptop branding

http://news.google.com Wed, 23 Oct 2013 11:54:15 GMT

The need for Windows laptop branding

ZDNet

Branding is everything in business. A successful brand resonates with prospective buyers, calls to mind the company that makes the product, and is used in good marketing campaigns to create the desired image for the purchaser. We see these brands in …and moreᅠ»

What’s in a name in branding?

What’s in a name in branding?

http://news.google.com Sat, 05 Oct 2013

What’s in a name in branding?

Jakarta Post

This is also what happens with a brand. The name, or what is known in the branding world as the “brand name”, forms the identity of the brand and provides a picture of the brand character. A great name can fuel a brand to grow, while a name that does …

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